Wednesday, October 15, 2008

It's Just a Word...

I had a little trouble finding an article that I wanted to write about and had nothing to do with the election, or the candidates, or the debate. This one definitely stood out to me. The new movie that is being released called Zack and Miri Make a Porno, has some newspapers, television stations, magazines, and cable channels saying I don't think so to advertising the movie because of the title. In Philadelphia, posters advertising the movie are not allowed at bus stops or on billboards. Also some of the similar posters have caused complaints with child care professionals in Boston. Billboards and posters used to have picture of Seth Rogen and Elizabeth Banks(the stars of the movie), but because of so many negative reactions regarding the title of the movie, new posters now have pictures of stick figures. Also the MPAA rated Zack and Miri Make a Porno, with a NC-17, which is a death sentence because audiences view this rating as an "adult only" film and mostly likely will not let their kids see it and may not see it themselves.
I don't understand why having the word Porno in the title would be a huge deal and cause television companies to pull the ad from their stations. What about the movie, Kill Bill? I personally would never think that that movie title is offensive but some might, what with the word kill in it. I guess everyone is entitled to their opinion, especially when it comes to censoring what their kids can and cannot see. I suppose I wouldn't want to explain to my young child what a porno is because they saw it on a billboard ad. It is kind of an "iffy" topic but I personally don't think that it is a huge deal but at the same time I can see how others would. Yet this movie does seem to be getting a lot of attention, negative or not. Isn't the phrase... sex sells? While this title isn't blatantly about sex, it does have the word porno in it which is making heads turn and causing a lot of ruckus among parents and marketing execs. Maybe this is what the director wanted... to cause people to tip their head to one side and say to themselves, I wonder what this movie is about? I had never heard of this movie before this article and now...I want to see it.

5 comments:

G.T. Wilder said...

From the business's perspective I can see why they wouldn't would to advertise this movie. It could deffinately offend a significant amount of the television's audience; possibly causing some to avoid that station.

Personally, I wouldn't want to see this movie(though I was curious and googled it) nor would I want my kids or young children to be thinking about such issues.

c.nolan said...

I was reading and I thought I wouldn't want to explain "Porno" to my 6 yr old. Then you summed it up for me.

Maybe they could advertize on during later hours, as most cable channels allow riskier content after certain hours.

Also, movies should be rated by their content, not by their title.

April said...

I've thought about this before, having previously heard about the movie, and wondered how they got away with it.

I like both the main characters of the film, they're both funny. However, I would not want my little cousin seeing a poster around town about it.

I think that there is a certain amount of pruedence needed. Kids are having sex in fourth grade! (there was a thing about it on tv a long time ago) Do we really want to quicken the pace in which kids grow up? I'm going to see the movie when it comes out, but I dont want my little cousin to.

Leah said...

I can see why advertising execs would be wary of hyper-promoting this film. Having the word "porno" in it goes against the commonly accepted standard for public ads.

I wouldn't want to see this movie, and I wouldn't want my kids seeing the movie. I also wouldn't want them seeing the ad and asking about it.

I agree with Chad - they should advertise this in adult places, such as late-night television or in bars. But putting it out on bus stops and in the general public probably won't help them capture their target audience.

Madison said...

Putting the word "porno" in the title of a movie is a risk in itself. Child pornography is illegal in the United States, and although adult pornography is legal, it is cast as a bad habit.

With this widespread view of pornography, the producers knew what they were getting into. The risk they took could play well for them in the long run. How? The title intrigues people to what the movie is all about.

I do agree though. I would not want my child to see such a movie or have the conversation as a result of them seeing a movie posted.